Shell Helix Ultra engine oil with PurePlus Technology
Made from Natural Gas
Shell Helix Ultra with PurePlus Technology is a fully synthetic engine oil providing ultimate performance for your engine.
Shell PurePlus Technology is a revolutionary process that produces a cleaner, purer form of base oil, the main component of car engine motor oils. By converting natural gas into crystal clear base oil, Shell’s patented technology process creates an oil that’s 99.5%1 pure and keeps your engine performing like new.*
Shell PurePlus Technology is proven to:
-Charles Leclers, Scuderia Ferrari, Official Driver"Shell Helix is the only oil which I trust to deliver ultimate engine performance."
Read the transcript
Read the transcript
Title: Shell Helix Ultra with PurePlus Technology Film
Duration: 1.56 minutes
Description:
Discover more about the benefits of Shell Helix Ultra with Pureplus Technology, a fully synthetic motor oil made from natural gas. Designed for Ultimate Engine Performance.
Shell Helix Ultra with PurePlus Technology transcript
[Music]
Suspenseful music plays. Sound of tyres screeching
[Visual]
Wheels turning quickly, then an Race car driver is revealed. A red car drives into shot
[Music]
Suspenseful music intensifies
[Visual]
Driver in racing gear (Shell logo prominent on clothes and helmet) appears and walks down some stairs. Driver walks towards a set of large double doors, with the ‘Shell Helix Ultra’ logo on them. He takes off his helmet and walks into a ‘space age’ lab, symbolic of the advanced characteristics of the product
Door Sign reads: ‘Shell Helix Ultra. Designed for Ultimate Engine Performance’
[Music]
In the background plays: suspenseful, intense music endures, giving a sense of urgency and importance
V/O: (narrator is a man, speaks in a calm, confident, measured voice throughout)
[Narrator]
Shell Helix Ultra is a next generation fully synthetic motor oil, made from natural gas with PurePlus technology, and designed for ultimate engine performance.
[Visual]
Car key with a Shell keyring sits on a table next to the helmet. Table comes to life in futuristic way – interesting use of tech innovation to imply the advanced and innovative nature of Shell Helix Ultra
Projector appears from the table, and molecules float above the projector
Its 99.5% pure, so it contains virtually none of the impurities and weaknesses of crude.
99.5% dial appears on screen, almost reminiscent of a button in a car’s cockpit
[Text displays]
*Based on paraffinic hydrocarbon content and significantly higher level of iso-paraffins compared to typical group II and III base oils
[Narrator]
As a result, it’s less volatile and stronger at the molecular level.
[Visual]
Driver, still dressed in Shell HU garms, stands with back to camera, looking at two blue mutating animations of molecules. He reaches out and touches one and it turns orange (magic touch of Shell Helix?.
Shell Helix Ultra provides superior protection against engine stress and wear.
Shot switches back to projector with little molecules floating in the beam. Molecules conjoin and drip into the projector light beam.
[Text displays]
*Compared with API SN industry standard specification
[Narrator]
It stays stronger for longer to provide up to 32% better resistance to oil degradation. And up to 50% less evaporation loss, so fewer top-ups are required.
[Visual]
Animation of red lines connecting blue circles race towards a red animation of an engine turning
Another dial, with 50% this time sits on top of engine animation
[Text displays]
*ASTM D5800 NOACK volatility test
[Narrator]
Delivering extreme temperature performance, it keeps protecting engine parts at temperatures as high as 1000 degrees centigrade, and as low as -40 degrees, where its lower viscosity allows it to flow up to 3 X faster at low temperatures, for easier cold start and quicker engine warm up.
[Visual]
At 1000 degrees segment, driver places his hand near red light animation that becomes a flame – he quicky removes his hand
1000-degree dial appears on top of flame
-40-degree dial appears on top of ice crystals – nice juxtaposition
[Text displays]
*Compared with API SN Specification and based on ASTM D4684
[Narrator]
It protects power, and delivers long lasting performance, even in extreme engine conditions.
[Visual]
Transparent circle appears in the air, with a yellow horse in it
[Narrator]
Our revolutionary Shell PurePlus Technology base oils are made from natural gas in Qatar, a development made possible by more than 40 years of R&D by global experts.
‘R&D’: animated scientific research diagrams appear in front of driver on futuristic table
[Narrator]
With enhanced viscosity, reduced friction, and lower volatility, Shell Helix Ultra is trusted by professionals worldwide.
[Visual]
Small animated car drives away from diagrams and onto a dark mountain range, doing hairpin turns its progress tracked by red tyre marks
[Music]
Dramatic music intensifies and gets louder
Car engine sounds are introduced, become very loud
Car animation shrinks and drives back onto futuristic table
[Narrator]
Shell Helix Ultra, fully synthetic motor oils, made from natural gas. Designed for ultimate engine performance.
[Visual]
Background takes over screen, and Shell Helix Ultra product appears on the signature red background
The product appears back on the table, outlined by bright blue lights
Driver carries helmet, and leaves through the aforementioned doors
Closing statement said in slower, louder, lower voice for impact
[Narrator]
Drive on.
[Visual]
Shell Logo appears on white background,
[Music]
Shell mnemonic
Why Shell makes PurePlus
Global engine technology has made huge advances in recent years and car manufacturers demand higher performance levels from car engine oils. This has created a general market move towards synthetic oils (lower-viscosity oils of consistently high quality). Shell is always searching for ways to bring new and improved technology to our motorcycle and car engine oils. That’s why we make Shell Helix Ultra with PurePlus Technology.
How it works
The base oil makes up most of the lubricant and determines its fundamental properties. Shell PurePlus Technology creates base oils with stronger molecular1 bonds when compared to traditional base oils made from crude oil. This process is used to create Shell Helix Ultra, an engine oil that's 99.5% pure, enabling the highest level of performance by protecting against deposits, wear and corrosion - providing long lasting engine performance.
In addition, we add Active Cleansing Technology to the Shell PurePlus Technology base oil, resulting in Shell Helix Ultra. The Active Cleaning Technology forms the heart and soul of the lubricant, preventing deposits on moving parts and enhancing fuel economy, all while working in harmony with the base stock. The unique combination creates a motor oil like no other, keeping your car engine closer than ever to factory clean.
How are Shell Helix Ultra’s base oils made?
Using Shell PurePlus Technology, Shell turns natural gas into our most advanced base oil for lubricant oils.
Extraction
Natural gas is extracted from the ground.
Gasification
Methane from natural gas reacts with pure oxygen to produce synthesis gas.
Synthesis
Synthesis gas is fed through a reactor and converted into a liquid called Syncrude.
Hydrocracking
Syncrude is fed into a hydrocracker, a unit that breaks down molecules to form new ones.
Gas to Liquids (GTL) Products
The new molecules are distilled into GTL products, including PurePlus base oils.