{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","model":{"title":"The Shell brand","text":"\u003Cp\u003EThe Shell brand promotes our values and the quality of our products and services all over the world.\u003C/p\u003E\r\n\r\n\r\n\r\n\r\n\r\n\r\n","links":[{"name":"The Shell brand","value":"https://www.shell.co.tz/about-us/the-shell-brand.html"}],"image":{"src":"https://www.shell.co.tz/about-us/the-shell-brand/_jcr_content/root/metadata.shellimg.jpeg/1699538518769/tanzania-brand.jpeg","alt":"Rear view of a Shell yellow tanker","width":1266,"height":715}},"id":"/content/shell/countries/tanzania/en_tz/about-us/the-shell-brand/jcr_content/root/metadata"},{"organism":"ContentOwner","model":{},"id":"/content/shell/countries/tanzania/en_tz/about-us/the-shell-brand/jcr_content/root/contentowner"},{"organism":"Container.Header","children":[{"organism":"Container.Raw","ref":"https://www.shell.co.tz/_jcr_content/root/header/inherited.model.json","id":"/content/shell/countries/tanzania/en_tz/about-us/the-shell-brand/jcr_content/root/header/inherited","model":{}},{"organism":"Breadcrumb","model":{"links":[{"name":"Home","value":"https://www.shell.co.tz/"},{"name":"About us","value":"https://www.shell.co.tz/about-us.html"},{"name":"The Shell brand","value":"https://www.shell.co.tz/about-us/the-shell-brand.html"}]},"id":"/content/shell/countries/tanzania/en_tz/about-us/the-shell-brand/jcr_content/root/header/breadcrumb"}],"id":"/content/shell/countries/tanzania/en_tz/about-us/the-shell-brand/jcr_content/root/header","model":{}},{"organism":"Container.Main","children":[{"organism":"Container.Section","children":[{"organism":"PageHeader","color":"inherited","model":{"title":"The Shell brand","text":"\u003Cp\u003EFor more than 100 years the word Shell, our pecten emblem and distinctive red and yellow colours have visualised the Shell brand and promoted our values and the quality of our products and services all over the world.\u003C/p\u003E\r\n\r\n\r\n","image":{"src":"https://www.shell.co.tz/about-us/the-shell-brand/_jcr_content/root/main/section/page-header.shellimg.jpeg/1699538534479/tanzania-brand.jpeg","alt":"Rear view of a Shell yellow tanker","width":1280,"height":320}},"id":"/content/shell/countries/tanzania/en_tz/about-us/the-shell-brand/jcr_content/root/main/section/page-header"},{"organism":"PromoSimple.Text","id":"/content/shell/countries/tanzania/en_tz/about-us/the-shell-brand/jcr_content/root/main/section/text","model":{"text":"\u003Cp\u003EThe word Shell first appeared in 1891, as the trademark for kerosene shipped to the Far East by Marcus Samuel and Company. This small London business dealt originally in antiques, curios and oriental seashells. These became so popular – the Victorians used them to decorate trinket boxes in particular – that soon they formed the basis of the company’s profitable import and export trade with the Far East.\u003C/p\u003E\n\u003Cp\u003EThe word was elevated to corporate status in 1897, when Samuel formed the Shell Transport and Trading Company. The first logo in 1901 was a mussel shell, but by 1904 a scallop shell or pecten emblem had been introduced to give a visual representation of the corporate and brand name.\u003C/p\u003E\n\u003Cp\u003EWhen the Royal Dutch Petroleum Company and Shell Transport and Trading merged in 1907, the latter’s brand name and symbol (Shell and the pecten) became the short-form name and emblem of the new Royal Dutch Shell Group. And so it has remained ever since.\u003C/p\u003E\n\u003Cp\u003EThe form of the Shell emblem has changed gradually over the years in line with trends in graphic design. The current emblem was introduced in 1971. Thirty years on it stands the test of time as one of the world’s most recognised symbols.\u003C/p\u003E\n"}},{"organism":"StandaloneAsset","color":"inherited","colspan":8,"colstart":3,"id":"/content/shell/countries/tanzania/en_tz/about-us/the-shell-brand/jcr_content/root/main/section/standalone_asset","model":{"image":{"src":"https://www.shell.co.tz/about-us/the-shell-brand/_jcr_content/root/main/section/standalone_asset.shellimg.jpeg/1699538788441/history-of-the-pecten-graphic.jpeg","caption":"The Shell emblem from 1900 to the present","alt":"Image shows how the Shell emblems has changed from 1900 to current emblem","width":3053,"height":1718}}},{"organism":"CallToAction.Stacked","color":"brand2","colspan":4,"id":"/content/shell/countries/tanzania/en_tz/about-us/the-shell-brand/jcr_content/root/main/section/call_to_action","model":{"links":[{"name":"Find out about our history in [country]","value":"https://www.shell.co.tz/about-us/who-we-are.html"}]}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/countries/tanzania/en_tz/about-us/the-shell-brand/jcr_content/root/main/section/text_1580775312","model":{"title":"The Sound of Shell","text":"\u003Cp\u003ESince the early 20th century Shell has used music in visual and audio communications, including collaborations with singers Bing Crosby and Sammy Davis Jr. Working with British film and TV soundtrack composer Tom Howe, in 2015 we introduced the “Sound of Shell”, a sonic signature that captures the values and energy of the Shell brand as a modern company innovating to help build a sustainable energy future.\u003C/p\u003E\r\n\u003Cp\u003EThe result is a three-minute orchestral composition and a suite of more than 50 variations in different musical genres and styles. Each is based on a central melody that can be expressed in many styles, from hard-hitting electric guitars to Thai and Turkish adaptations. The shortest expression is a two-second \u003Ci\u003Emnemonic\u003C/i\u003E – or key melody – that, for example, accompanies the Pecten logo at the end of a Shell film. In time, we would like it to be instantly recognisable, like the Pecten itself.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/countries/tanzania/en_tz/about-us/the-shell-brand/jcr_content/root/main/section/section_header","model":{"text":"\u003Ch2\u003EThe sound of Shell\u003C/h2\u003E"}},{"organism":"StandaloneAsset","color":"inherited","colspan":8,"colstart":3,"id":"/content/shell/countries/tanzania/en_tz/about-us/the-shell-brand/jcr_content/root/main/section/standalone_asset_1970276162","model":{"title":"Listen to the sound of Shell","video":{"src":"https://www.youtube-nocookie.com/embed/zM3HfiQM4Nk?si=wur90Y9r3_UWIZ3n","caption":"Listen to the sound of Shell"}}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/countries/tanzania/en_tz/about-us/the-shell-brand/jcr_content/root/main/section/text_99412907","model":{"text":"\u003Cp\u003E\u003Cb\u003E\u003Ca href=\"https://www.shell.co.tz/about-us/the-shell-brand/_jcr_content/root/main/section/text_99412907.multi.stream/1675788151569/c942f6a5b32d1b334bcd8385353c49f2076edf58/sound-of-shell.mp3\" target=\"_blank\"\u003EListen to the 2-second mnemonic\u003C/a\u003E\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003E\u003Ca href=\"https://www.youtube.com/watch?v=uf5GZ_6mDiA\" target=\"_blank\"\u003EWatch a short film about the making of the Sound of Shell\u003C/a\u003E\u003C/b\u003E\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/countries/tanzania/en_tz/about-us/the-shell-brand/jcr_content/root/main/section/text_1280627590","model":{"title":"The #makethefuture initiative","text":"\u003Cp\u003EWith our #\u003Ca\u003E\u003C/a\u003Emakethefuture initiative we ask people around the world a bold question: what if your ideas could help answer the world’s energy challenges?\u003C/p\u003E\r\n\u003Cp\u003EThe goal of the initiative is to unlock people’s scientific ingenuity and creative spirit and inspire them to join our innovation-focused programmes – for example, Shell Ideas360 and Shell Eco-marathon for students, Shell LiveWIRE for young entrepreneurs, and Shell GameChanger for experienced innovators.\u003C/p\u003E\r\n\u003Cp\u003ENow, more than ever, the world needs more scientists, technologists, engineers and mathematicians to face the world’s energy challenges.\u003C/p\u003E\r\n"}}],"id":"/content/shell/countries/tanzania/en_tz/about-us/the-shell-brand/jcr_content/root/main/section","model":{}},{"organism":"Container.Section","color":"brand1-subtle","children":[{"organism":"PromoCard","color":"brand1","colspan":4,"id":"/content/shell/countries/tanzania/en_tz/about-us/the-shell-brand/jcr_content/root/main/section_1881195581_c/promo","model":{"title":"Who we are","text":"\u003Cp\u003EWe aim to meet the energy needs of society in ways that are economically, socially and environmentally viable, now and in the future. 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Accordingly, neither Shell plc nor any member of the Shell Group endorses, adopts, certifies or otherwise validates the information and material contained on the linked website. This includes its sponsor and any policies, activities or services offered on the site, by any advertiser on the site or linked to the site.\r\n\r\nThank you for visiting the Shell website."},{"name":"themeMode"},{"name":"lastModified","value":"2023-11-09T14:22:03.314Z"},{"name":"themeName","value":"base"},{"name":"themePath","value":"/etc.clientlibs/amidala/clientlibs/theme-base"},{"name":"themeCss","value":"/etc.clientlibs/amidala/clientlibs/theme-base.ACSHASHb291465fc8d3c7bcefde74d34044b698.css"}],"image":{"src":"https://www.shell.co.tz/about-us/the-shell-brand/_jcr_content/root/metadata.shellimg.jpeg/1699538518769/tanzania-brand.jpeg","alt":"Rear view of a Shell yellow tanker","width":1266,"height":715}},"id":"/content/shell/countries/tanzania/en_tz/about-us/the-shell-brand/jcr_content"}